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Facebook Marketing

| Facebook Ads Management

Facebook is one of the biggest
social media platforms to date!
At Featherbuckle Marketing we take your marketing spend to the next level, with integrated code from Facebook's Pixel - we track, measure & optimise your campaign to get maximum reach & guaranteed exposure of your brand -  FMCo.


Wordpress Powered Websites!

We specialise in Web Design & Development using premium Wordpress themes & plugins to showcase your brand's essence. Once we have assessed the client's needs we implement SEO friendly & responsive websites tailor made to your unique brand image

Social Media Management for Building Relationships That Last

Social Media Management can consume a massive amount of time, and people can get easily distracted by ‘feel good’ engagement, which doesn’t drive the business -we keep them engaged with compelling posts specific to your niche & target market

Google Advertising with Google Ads | PayPerClick

Another great service we offer is Online Advertising & PPC - with the power of Google Ads, which are keyword targeted, we will find the eyes already looking for your services & products

Facebook Advertising with Targeted Demographics & Interests

If your brand requires approaching your target market aimed at demographics & interests, Facebook Marketing is the avenue to pursue. Either way, we have you covered




We use Facebook Ads Campaigns to encourage engagement on your posts, drive traffic to your website & to generate leads.

This form of advertising is very cost effective and very targeted!

Increase Social Engagement | Raise Brand Awareness | Very Cost Effective | Increase Website Traffic | Increase Enquiries | Very Targeted

The Process

This includes setting up your ad account or linking your pages to our account,

the setting up of Facebook Pixel code on your website, and

seting up of target audiences including your website audience (visitors from Facebook)









7 Key Points to Success With FB Ads

  1. Targeting – 3 Ways to target your ads: 

  1. Core Targeting: Location, Demographics, Interests, Behaviour, Connections 
  1. Custom Audiences: Targeting people on Facebook you already have a connection with, retargeting the people who have already engaged with your brand. 
  • Website Custom Audiences (Facebook Pixel)
  • Email List Custom Audiences
  • Page Engagement Custom Audiences
  • App Engagement Custom Audiences (Facebook SDK)
  • Video Views Custom Audiences 
  1. Look Alike Audiences: People matching the demographics of your existing connections
  1. Funnels – Awareness, Consideration, Conversion:

Traffic > Email Leads > Sales via Email Marketing

Leads Ads > Free Consultation > Sales Over Phone

Video Views > App Installs via Custom Audience

  1. Ad Formats – Match Ad Format to Key Objective: 

  • Traffic = Link or Carousal Ad
  • Video Views = Video Ad
  • Collect Leads = Lead Ad Form
  • Conversions = Link Ad (Pixel)
  • Post Engagement = Images
  1. Budgets – Ad Sets are setting budgets that are required to meet the following minimums:

  • If the ad set gets charged for impressions, its daily budget must be at least $1 a day (R15ZAR)
  • If the ad set gets charged for clicks, Likes, video views, or post engagement, its daily budget must be at least $5 a day (R75ZAR)
  • If the ad set gets charged for low frequency events like offer claims or app installs, it’s budget must be at least $40 a day (R500ZAR)

Match Budget to GOALS:

(Disclaimer: use these figures as a guideline only)

  • Facebook Fans: Budget $.50c per fan
  • Email Subscribers: Budget $1 per subscriber
  • Website Traffic: Budget $.35c per website visit
  • Product Sales: Budget $30 per conversion
  • App Installs: free app Budget $2 per install
  1. Ad Creative – 4 Parts to a Great Ad Creative:               

  • It must be visual to grab attention
  • It must be relevant
  • It must include an enticing offer
  • It has a strong call to action
  1. Split Testing – To maximise your budgets: find out what is most effective in terms of copy, imagery, targeting etc: 

  • Headline • Province • Ad Type
  • Image • Gender • Bid Type
  • Landing Page • Interests
  • Ad Placement • Custom Audiences
  1. Tracking & Reporting

Define Success: 

  • Define business goals > Set KPI’s for Ads > Assess Results
  • Metrics like CPM, CTR and CPC are important to understand but your main focus should be on Cost Per Desired Action
  • Enable Conversion Tracking with the Facebook Pixel & Google Analytics

Test | Learn | Iterate

Use Reporting as feedback loop to improve future campaigns, setting aside a budget to experiment. Do not expect massive results for the first campaign, as you have nothing to measure against.




Initial Set Up Includes:

• Gaining access to your ad account or

linking your page to our ad account

• Facebook Pixel Code Setup

• Setup of Target Audience

• Setup of Custom Audiences













*For a FREE Consultation, fill in the form below & we will be in touch with you as soon as your request has been reviewed.

T&Cs APPLY | Right to screen for FREE Consult reserved | Copyright FMCo.

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Your Questions Answered

What is SEO?

Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid, generic results, and excludes the purchase of paid placements.

What is SEO Consulting?

SEO Consultants aim to provide clients with all the information they need to implement their search engine optimisation strategies.

Outsourcing website optimisation to an SEO consultant can be extremely beneficial to business and often provides many advantages.

What is Data Analysis?

Data Analysis is the process of systematically applying statistical & or logical techniques to describe & illustrate, condense & recap, and evaluate data.

What is Content Optimization?

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.

The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.

What is an SEO Strategy?

an SEO Strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching.

By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

What is an On Page Optimization?

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or web page listing in organic search results.

Examples of onpage optimization include actual HTML code, meta tags, keyword placement and keyword density.

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